Who we are

We're building the thing that got quietly deleted from adult life: a standing plan with people you like.

Sidequesters is where adults make real friends — small, in-person activities, hosted by members, one host plus up to four people, with no photos in discovery — profile photos stay hidden until you're in a group together. It's live in New York, Houston, Los Angeles, DC, Boston, and Chicago today.

Our mission

Make it as ordinary to post "anyone want to play nine holes Saturday?" as it is to post a photo of the course.

Friendship isn't built by matching. It's built by small, repeated, in-person contact — the same few people, doing an ordinary thing, often enough that it stops needing to be scheduled. That kind of contact used to come free with a workplace, a neighborhood, a league, a church. For a lot of adults it doesn't anymore, and nothing replaced it. Sidequesters is our attempt to rebuild it deliberately.

The friendship recession is real, and it's measurable

This isn't a vibe. In 2023 the U.S. Surgeon General issued a formal public-health advisory on loneliness and isolation, putting it alongside tobacco and obesity as a national health priority. The findings are stark.

~1 in 2 U.S. adults report experiencing measurable loneliness.

U.S. Surgeon General's Advisory, 2023

15 / day Cigarettes' worth of mortality risk from a persistent lack of social connection.

U.S. Surgeon General's Advisory, 2023

4× Share of American men with no close friends today vs. 1990 (≈3% → ≈15%).

Survey Center on American Life, 2021

~29% / ~32% Higher risk of heart disease / stroke associated with social isolation.

U.S. Surgeon General's Advisory, 2023

Loneliness of this kind is associated with roughly a 50% higher risk of developing dementia in older adults, and with markedly higher rates of depression and anxiety across every age group. Young adults — 18 to 29 — consistently report the highest loneliness of any cohort, not the lowest. And one analysis for AARP put the cost of social isolation among older adults at about $6.7 billion a year in additional Medicare spending alone.

Underneath the health numbers is a simpler shift: Americans just spend less time with friends than they used to. Time-use data shows in-person time with friends falling through the 2010s and dropping sharply after 2020 — the decline steepest among the youngest adults, the people who supposedly have the easiest time making friends.

Most adults will tell you their closest friendships grew out of a shared activity or place — a team, a job, a class, a building — not a conversation that started cold. The activity came first. The friendship was a side effect.

So the design question isn't "how do we match compatible strangers." It's "how do we give adults an easy, low-stakes reason to be in the same place, doing the same ordinary thing, more than once."

Sources

  1. U.S. Surgeon General, Our Epidemic of Loneliness and Isolation (2023) — ~1 in 2 adults lonely; mortality risk comparable to smoking up to 15 cigarettes/day; ~29% / ~32% increased risk of heart disease / stroke; ~50% increased dementia risk in older adults.
  2. Survey Center on American Life, The State of American Friendship: Change, Challenges, and Loss (2021) — share of men with no close friends ≈3% (1990) → ≈15% (2021).
  3. U.S. Bureau of Labor Statistics, American Time Use Survey; analysis via Our World in Data — time with friends among 18–29s roughly halved over the 2010s; time alone up ~45% since 2010.
  4. Flowers et al., Medicare Spends More on Socially Isolated Older Adults, AARP Public Policy Institute (2017) — ≈$6.7 billion in additional annual Medicare spending.

Who it's for

Not a demographic — a moment. Almost everyone hits at least one of these, and usually more than once.

The empty-nester

Diane, 54 — Bay Ridge

For eighteen years her Saturdays were somebody's practice, somebody's recital, somebody's carpool. The last kid left for college in August and the quiet is louder than she expected. She's not looking for a best friend. She wants a standing Saturday-morning walk with three or four people who'll also be there next week.

The single parent

Marcus, 41 — Harlem

Between the job, pickup, and bedtime, his entire social life is a group chat he never has time to answer. He gets ninety free minutes on a Tuesday while the kids are with their mom. He'd rather spend them across a table from actual people than scrolling — but a whole evening out isn't realistic, and everyone he knows is also underwater.

The transplant

Priya, 29 — Long Island City

She moved to New York in January for the job. Eight months in, her coworkers are perfectly nice and her weekends are perfectly empty. The friends back home text less every month. She doesn't need a network. She needs someone to get tacos with on a Thursday, and then again the Thursday after that.

The newly retired

Sal, 67 — Forest Hills

Work was where the people were — forty years of it. The pension's fine; the mornings are long. He'd host a chess table in the park in a heartbeat, or a slow nine holes, or a diner breakfast. He just never had anywhere to say so out loud to people who'd actually show.

The scattered thirty-something

Chris, 34 — Williamsburg

Every close friend he has is from college, and every one of them lives in a different city now. Making friends as an adult feels like a skill he was supposed to pick up and somehow didn't. He wants a low-pressure way to practice: show up to a thing, be a decent hang, no obligation to be anyone's person.

The re-entry

Nadia, 38 — Astoria

A divorce, then a move, then a year of just getting through it. She's ready to have a life again but the muscle's atrophied and the apps all feel like dating with extra steps. She wants the version where you meet four people over a hike and nobody's sizing anybody up.

How we answer it

Every decision in the product follows from "activity first, small, in person, repeatable":

  • Members host their own plans. A tee time, a ramen crawl, a reservoir loop — one host plus up to four people. The host picks who joins, the way real social life works. No algorithm assigns you a table.
  • No photos while you browse, and none until you're in a group together. Before that, you're a name, an age, a neighborhood, an industry, and a colored shape. Judging a face is not how you make a friend, and it's the fastest way to turn a hike into something it wasn't meant to be.
  • Meetups are confirmed for real. A GPS check-in (or a host code) verifies you actually showed up. Only then can two people choose to connect and message.
  • Reputation is earned in person or not at all. Vouches — "punctual," "great host" — can only be written between people who verifiably met. There's no numeric score of a human being, ever, and no way to farm one.
  • It's explicitly not a dating app, not a networking room, and not a 300-person event. Five people, a real activity, and a reason to come back next week.

Where we are

Sidequesters is built and live in New York, Houston, Los Angeles, DC, Boston, and Chicago — the full loop works today: discover a plan, ask to join, meet up, check in, connect. It's a small team. We're deliberately staying in a handful of cities until each one is dense enough that you can open the app on a Tuesday and find something real happening within a mile.

Live in those six cities, for now. If that's you, come see what's happening near you.

The team behind Sidequesters

Sidequesters was founded in 2026 by a small team based in New York, with backgrounds in finance and product operations at institutional investment firms. The idea came from watching how much of adult social life disappears once work and school stop supplying it by default — and building the thing that puts it back deliberately.

Key facts

Company nameSidequesters
TypeConsumer mobile & web app — small-group, real-world social meetups
Founded2026
HeadquartersNew York, NY
Websitesidequesters.app
Core offeringHost or join small, in-person activity meetups — one host plus up to four others
Cities servedNew York, Houston, Los Angeles, Washington DC, Boston, Chicago
Communicationsupport@sidequesters.app
SocialInstagram · LinkedIn

Frequently asked questions

Is Sidequesters a dating app?

No. Sidequesters is for building platonic friendships through small, repeated, in-person activities — not romantic matching. There's no swiping, no profile photos in discovery, and groups are capped at one host plus four others, not one-on-one.

What cities is Sidequesters available in?

Sidequesters is live in New York, Houston, Los Angeles, Washington DC, Boston, and Chicago. We're deliberately staying in a small number of cities until each one has enough activity that you can find something happening near you most days of the week.

Why doesn't Sidequesters show profile photos?

Judging a face isn't how real friendships start, and it's the fastest way to turn an activity meetup into something it wasn't meant to be. Before you're in a group with someone, you see their name, age, hometown, current city, and industry — not a picture. Photos only ever become visible between people who share a group or have mutually connected after meeting in person.

How does Sidequesters know I actually met up?

Every plan uses a GPS check-in (or a host-provided code) to verify you actually showed up. Reputation — things like "punctual" or "great host" — can only be earned between people who verifiably met in person, so it can't be faked or farmed.

How do I host a plan?

Any member can host: pick an activity, a real location, and a time, and up to four people can request to join. As the host, you choose who's in your group — there's no algorithm assigning you to a table.

Is there a limit on group size?

Yes — one host plus up to four others, five people total. Sidequesters is built for small, real activities, not large events.

The side quest is the real quest.

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